The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website gets, and how many people convert into the next step of the workflow.

The amount of traffic each month will vary. It depends on
1) how effective is the marketing campaign and
2) your advertising budget. The more resources we have, the better results we can generate for you.

The amount of conversions can vary. We track the  conversions from our ads from the performance data of our ad campaigns to make gradual improvements. Generally, conversions will increase over time.

It is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. 

We recommend our clients to consider the average lifetime value of a customer for their business. Identify the maximum you are willing to spend to acquire one customer. We can help you acquire customers at a profitable rate over time.

There is a one-time setup fee. It is primarily for getting you setup on our end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We will also set up any necessary advertising accounts for you.